If you are all about being natural and comfortable in your own skin, you may not love how technology is redefining the beauty industry. Because the giants in the beauty brands are leveraging everything from AI to AR to keep the competition fierce in the market. The question is are these innovative beauty techniques effective? Or are they just for the marketing hype?
We are not talking about fillers and botox here. Although, those techniques are a little mind-boggling too. But we are talking about actual, technology-incorporated beauty techniques here. Last week I was watching America’s Top Model with my cox basic cable channels and I figured out how they are leveraging technology to use smart skincare tools. It made me feel like using them too. When L’Oreal declared last year that it has become the number 1 beauty tech company instead of the number 1 beauty company, it was clear that the beauty industry was revolutionized.
The beauty concerns of women haven’t changed. It’s only that they have become more demanding and more expectant from the technology-leveraged beauty industry. Let’s check out the top tech trends in beauty!
Virtual Apps that Allow You to Try-On
This will remind you of Snapchat filters. But don’t people love using them?
Beauty brands are using augmented reality to essentially enhance the experience of an online shopper. The recent enhancements in face tracking and image recognition have further improved digital overlays. Have you used Sephora’s Virtual Artist? It was launched in 2016 and it’s actually impressive. You can try on hundreds of lipsticks and eyeshades through smartphones. You can even try then at in-store kiosks. The app functions by measuring your eyes and lips in real-time. It tracks the facial features so that it is able to put on the cosmetics in the right places. You can also match the right foundation colors to your skin and go through digital makeup tutorials.
Sephora claims that users have used over 200 million shades via its Virtual Artist. Many other brands have launched their virtual artists too. Although they are not 100% accurate and can’t substitute the real application of cosmetics, still, many find them helpful.
Personalization and AI
Choosing the right shade of foundation is a universal problem for women. No exaggeration!
According to an estimate, more than 50% of women whine about not being able to pick the right shade of foundation for themselves. Darker women have been craving for more choices. Catering to hundreds of skin tones and manufacturing foundations in so many shades is not practical.
The struggle is real for both the users and the manufacturers here. Therefore, Lancôme has leveraged technology to find a solution to this problem. They have come up with an effective machine that will find the exact match of your unique skin tone using artificial intelligence. This machine, Le Teint Particulier, is a relief for so many women out there. They also use a handheld colorimeter that is more like a digital scanner to figure out your facial skin tone.
The result is then compared with more 20,000 different shades using a proprietary algorithm. Then the machine mixes the foundation right there in the shop. This shows the potential of personalized cosmetics. Consumers love the idea of a product made especially for them. One of a kind!
Smart Tools for Skincare
In addition to cosmetics and beauty, skincare is also a rage these days. A company in Taiwan has come up with a computer that rates your skin. HiMirror is more like a smart mirror takes a photo of your face and scans red spots, wrinkles, fine lines, pores, and the brightness level. Then it rates the skin on a scale. After considering all the factors, it will rate your skin from good to poor.
Olay has come up with a smartphone service, Skin Advisor. It also has a new app that enables users to visualize their future face and skin using AR. However, there’s some backlash. Experts say that these products can unnecessarily harm users’ self-esteem with negative feedback. Also, the app is not too technically refined and can be fooled by makeup smudges and bad lighting. This technology needs more refinement.
E-Makeup or 3D Makeup
How would you feel if you could pull off a formal makeup look without having to wear real cosmetics? Yes, that’s right. This beauty trend allows you to do that. E-makeup artists claim to be inspired by Snapchat’s AR filters. You can download unusual makeup looks for your digital self. Some artists have created a series of filters, which users can download on Snapchat.
The goal of this trend is to make videos and photos more shareable. Some make-up looks have actually become viral. Enjoy creating your digital twin!
Robots will now put on our makeup! A plethora of gadgets is recently released that predicts that we might. Proctor and Gamble has launched its Opté wand and that’s essentially a makeup printer. The want is capable of scanning the skin and applies small amounts of makeup precisely. It has a built-in camera. I recently caught a tutorial on TV with my subscription to one of the cox contour. The way it applied makeup to hide blemishes and did color correction for dark spots was impressive.
Combining 3D-printing, AI-based image analysis, and facial recognition technology can do wonders in the beauty industry.